Political correctness is whats gotten us here in the first place, Thor. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. And it all just aint about a disproportionate amount of blacks in commercials. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. That might seem to make sense but do you know a lot of really poor Asian people in America? We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. Thats short for a leading man. Shame on you, advertising professionals. We see you. Kris, thanks for writing and do take care. Lately even the truck commercials feature females with men nowhere to be seen. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. Thanks for the insightful post. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. Consider that Luke Skywalker was 57. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). And that, right now, is one of the biggest reasons the world is such a hot mess right now. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . Awakening normies are providing me with much merriment. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. If only the other 95 percent of the U.S. population would do the same. From there, your marketing will naturally reflect the ethos. Once in college and law school there were special tutorial programs for every race but white. When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far. As is Jardiance Ron. Hes whiter than just about any white person you know. Your article was on the top page of my search but it was on DDG. Everything is everybodys fault except for theirs ask all the black prisoners in prison! Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. I like you already, Cathi! Once the Romans went down that path their society began to fail. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. I cant stand it. that detergent is not that good, but that is besides the point. Mostly white men. Look from within. . Thank you! Not to mention the actual equipment all a financial burden on the parents. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Every other platform there are the same commercials and they make me sick. Youd be wrong, of course. Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. Are blacks clamoring to work in advertising? When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. I think it is multifactorial but I see globalist propaganda as the main force. In my youth you could even have called me a SJW. I have just about quit watching network television. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Amazing. Ive heard similar stories, Daniel. I do think the movement several years ago of #OscarsSoWhite had a hand in this. All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. Not without being called a racist, a misogynist, a bigot, or a homophobe. They are proud of this daring but appropriate decision. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. Explore the depth and breadth of ANA content through our product subcategories. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. Are they hoping they can influence black families to behave like white families? Inclusion comes naturally when your company lives it. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. What to do? That is how I deal. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Explore ANA products, services, and unique marketing insights by your area of interest. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Probably just ignore it as a bunch of racists. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! And I 100% agree with what you said about the relationship between art, truth, and propaganda. Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. For more information about this processing of personal data, check our Privacy and Cookie Policy. The bad news is, the people behind all of this will still call you racist. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. If the general public only knew how creepy, manipulative, and destructive he is . Dont worry about opening up new segments, just focus on the market segments that do buy from you. Anti racism is still racism. . Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. Thats why I encourage people to tell these companies what they think via email and their social media pages. Great points well stated, Jim. Its going to backfire! I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. But once again, American Marxism, Mark Levin. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. You pretty much have to go to the outdoors/hunting/fishing channels for that. Ask your sales folks for input. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. (However, before I say more, I must correct you on one thing. Thing is, in the Chevrolet commercial, Mr. and Mrs. Lopez look and sound no more Hispanic than Joe Biden. Dont just take it! Sad and creepy, but not surprising. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. Powerful words, Will. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. BARF! Ignore the diversity on tv, its a bunch of nonsense. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. https://en.wikipedia.org/wiki/Aunt Im talking about ads in which we could all really see ourselves. Yes, yes. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. Heres an idea. Every soldier, police officer and fireman knows this. All told, falsely advertising diversity ends up supporting racism. I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) If so, great. Its really sad that we have losers that have to use Hitler to view their position, But I guess its okay to complain about too many white people in Acadamy Awards, Well it is based on talent and not skin color #liberalismisamentalillness. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole.