Even better, LOccitane doesnt want to miss out on people who arent ready to buy today either. $(window).scroll(function() { Depending on the type of prize, products you want to promote during the contest, and the target audience, you need to find the best time to run the campaign. Words like free, win, and contest can all help to increase open rates. This will help to generate excitement and maintain interest. -We cannot win all lottery tickets for you. After all, theres no harm in gifting yourself for Mothers Day, whether youre shopping for mom or not. Make the contest sound exciting and urgent. 2. Here are examples of subject lines that appeal to greed: Fred Lam: "Yours Free Book - $1.18 Million In 30 Days!". [Brand Name] - MERRY CHRISTMAS - FREEBIE - 50%OFF - NEW LICENSE. Promote a new collection by showing products that go well with the giveaway product, Congratulate people for joining your giveaway, Educate them about the offer and brand to strengthen motivation, Get useful data or feedback from the winner. This makes your email feel unfamiliar, unapproachable, and less personable. 7. Using a three-column arrangement along with bold typeface and beautiful iconography, the team was managed to deliver the message to everyone within seconds. This small giveaway alert has a charismatic appearance and big personality. In general, the goal for each of your email subject lines should be to get people to open and read your emails, but you can (and should) get more specific if you want to accomplish that main goal. Example #1: I wrote this article for you, (Name) 2 Subject Line Example #2: The "Fomo" Subject Line. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with "Act fast.". Selected or potential winning "authorized account subscribers" may be required to provide Sponsor with proof that they are the authorized account holders of the email addresses associated with the applicable Entries. This gives participants a sense of accomplishment and makes them feel more involved in your brand. How do you do that? Without it, you could end up with a massive list of unqualified leads. To carry on with the theme of relying solely on visuals, we have included this spectacular giveaway email example from Foyr Neo. Last but not least, the email design is on-brand. Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. Step 4. Don't use clickbait. : Theres Still Time to Claim Your Prize, Analyze contacts preferences and behavior patterns. Here, you need a compelling subject line to prompt . Extending a list of contacts is increasingly vital for every business since existing contacts can be easily nurtured and turned into paying customers. Contrary to popular belief, giveaways arent only for growing your email list or social media followers. Measure it. I never win anything! said no one who ever entered our giveaways. Things get even more interesting in the second part of the email: Here, Recess makes a solid argument by saying that they cant guarantee if youll win the giveaway or not. A few words on the design. One Kings Lane: Gifts for everyone on your list. Talk to your audience at scale. If you want to qualify your giveaway participants, try asking a simple question about your logo, product lines, or anything related to your niche thats easy to find on Google. Join our free newsletter to get unlimited access to all startup data. Giveaway Email Subject Lines are a great way to get more people to sign up for your email list. The second way is to send an email with an invitation to the YouTube channel to show a draw of prizes on the air. 2. Open rate: 53.5 . I was right - and that's not good for you. It should include action words to give contacts the motivation to enter the challenge. 4. "Your Refresher Course in Summer Skincare". But you should keep it less than 40 characters to make sure it appears perfectly fine on all types of screens. The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters. When well-done, they can do magic on all fronts. While shorter email subject lines are quicker to scan, they don't necessarily improve your chances of your email getting read. However, do bear in mind it still should run solo. The background hints about the brand earning some extra bonuses for credibility. Forever 21. That's why you should be sending some emails before your campaign even starts. "Don't miss out on your free gift with a subscription.". It has an action word such as win. Even though it is highly overused, it still works. One of the main purposes of the giveaway newsletter is to grow the subscription list. -Star Go Password. So if you want to get extra value out of your contest, add a postscript reminding people about what your company does. 30% off everything with our Cyber Monday sale, Tick tock. However, this obstacle is not insurmountable. 75 Valentine's Day Email Subject Lines To Fall In Love With. Make them feel important and try to find a way to get them deeper into the brand. Check Back Tomorrow To View the Deals! var hT = $('#abandoned-cart-trigger').offset().top, Our After Christmas Sale is on! While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email. Choose the winner randomly. Add the recipients name or other personal details to make the email feel more relevant. Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition. The giveaway newsletter from ATD Attraction easily drives traffic to the website, gets contestants excited, and turns contacts into brand evangelists. The idea is simple; the realization is nothing extraordinary. Use specific numbers. So if you were thinking of joining LOccitanes giveaway, you might even spend more than usual since theres a chance youll win it all back. Put down the drumstick. Since a giveaway contest is one of the cheapest and quickest ways to do this, it comes as no surprise that entrepreneurs use it for this goal all the time. The giveaway campaign is no exception. Copyright 2023. Keep the Subject line copy shortIdeally 50 characters or less. Knowing that its too late to shop for physical Mothers Day gifts, the company recommends a digital option in the remainder of the email. Add your recipient's name. Next, we need to write a stellar introduction for your brand email pitch template. Therefore, you risk filling your subscription list with disengaged contacts. Giveaway Newsletter Example from APTO Skincare. Be clear and specific. BevMo! After sending billions of emails to our customers and subscribers at Sumo, here are 10 of the best performing email subject lines we've uncovered: Subject Line. Personalize the subject line. Monoprice: 10% OFF Site-Wide + Shop Our Holiday Gift Guide! Use the website and other channels like social media to increase exposure. A Great Little Giveaway. There is nothing intricate in them. Get down to business. But, founders do not fail because they make the wrong decisions, they fail because they dont make a decision at all. Create a set of rules that makes this contest fair. Were here for you! Subject lines with three words have a 25% higher open rate than seven-word subject lines . Thing to Include #2: Introduction. In exchange for taking this simple customer loyalty quiz, you can win store credit and a virtual consultation with a beauty expert. Learn from founders and find your next idea. (adsbygoogle = window.adsbygoogle || []).push({}); Related: 113+ Best Email Subject Lines For Sales Ideas, Related: 109+ Best Spam Subject Lines Samples & Examples. 113+ Best Confirmation Email Subject Line Ideas, 113+ Best Email Subject Lines For Sales Ideas, 109+ Best Spam Subject Lines Samples & Examples, 111+ Unique Fashion Email Subject Lines Ideas, 109+ Great Flirty Email Subject Lines Ideas, 119+ Catchy Fitness Email Subject lines Ideas, 107+ Best Thursday Email Subject Lines Examples, 101 Great Back In Stock Email Subject Lines Ideas, 109+ Catchy April Email Subject Lines Ideas, 219+ Attractive Charity Slogans & Taglines ideas. And the prize is skillfully highlighted. Your email subject line is one of the most important elements of your email, so its important to get it right! Giveaway Newsletter Example from Greenworks. And we get the lowdown on the most essential, hard-hitting parts of building their business: (1) How exactly did you find this opportunity? Then, you can regularly engage your email list and give subscribers a reason to shop from youagain and again. Moovly: Create your own Seasons Greetings video in 10 steps, You deserve a little something extra, [name], You can be naughty and still stay fit through the holidays, Open if youre willing to get this treat, PACK THESE FOR YOUR THANKSGIVING TRAVELS (STUART WEITZMAN IT), J. Beautiful boots, bows and bells dress up the best holiday wardrobes, Guitar Center: 12 Deals of ChristmasUpdated Daily, Turn your home into a holiday palace with dazzling home decor, Take your Christmas shopping over the finish line with time to spare, Steve Madden: If You Open One Email This Black Friday, Wrap up super savings that keep your stocking stuffed, Even Santa shops our super-saver Christmas deals, Guitar Center: Alert: Cyber Monday Has Been Extended, Put the shine in your holidays with our sparkling ideas, Enjoy fantastic discounts on fabulous holiday fashions, Be an angel this year by giving heavenly holiday gifts, Mystery Tackle Box: Merry Christmas From Karl VonDibble (And Mystery Tackle Box), Musicians Friend: St. Nicks here with two ways to save, Seafolly: All she wants for Christmas is S E A F O L L Y, Shein: Drop everything Our Christmas sale is here, Dale Carnegie Training: Be Bold This Holiday Season with Powerful Conversations, These Christmas decorating tips make Martha Stewart jealous, Kick holiday stress to the curb with one-stop shopping for everyone on your list, The Marine Mammal Center: A Special Gift to Thank You for All You Do, Fabulous holiday fashion looks so good on you, Homestead Resort: Home for the Holidays at Homestead Resort, Utah Valley Massage Therapy: Last Minute Stocking Stuffer Ideas, Target: Pssst! Place it on the top so that contacts get it right away. Nothing fancy or complicated. Use only the link. This giveaway email should trigger the good old fear of missing out, or FOMO. Generally, a 60-character email subject line should work fine on desktops. Its a smart gift to guarantee loyal repeat customers. But the company does a few things differently. Write a good email subject line. Even if you dont have a personal brand, you can apply this strategy to your company with a few tweaks. Perform an RFM analysis to best understand which customers are your champions! . As one of the most important details of all promotional newsletters, it should take its place under the Sun here as well. If youre unsure what to buy, you can still enter the giveaway and decide later. Long subject lines are often truncated in email inboxes, so make sure your most important words are at the beginning. }); You might get too inspired when you actually see the answers behind thousands of successful, ordinary entrepreneurs. Among all the giveaway email examples featuring here, this one boasts of being a part of something really big. 2. The success of giveaway newsletters largely depends on time. (early holiday up to 75% off ). At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 4,409 successful founders that already went through it firsthand. Create an amazing static website in minutes and export ready-to-use template. "You this summer: ". Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. Seray is a Product Marketing Manager at Drip. In fact, Crate & Barrel has a dedicated landing page for curated user submissions: Each photo shows the companys products in use to help shoppers better visualize these products in their home settings. Use it to notify the winner and all other contestants. 2. Follow us on Pinterest for more updates. HY-VEE CORVETTE GIVEAWAY SWEEPSTAKES. See real results. The [biggest/best/most amazing] giveaway EVER! Lets go! Keep your subject short and to the point. All you have to do is fill out a short form on LOccitanes website and if you win, you can get a future order (up to $2,000) reimbursed. Enter our mini-giveaway now, Never miss a chance to WIN! This website design and code was built using our tools. On top of that, there is the homestay inspiration block that is a vital closure. As a result, the subject line sets the right expectations, lures users in, and ensures high open rates. According to a survey, an average American professional gets around 50 emails in a day. So, not only does a giveaway email subject line help you boost open rates, but it can also help you generate word-of-mouth marketing for your business. While doing that, Ive also seen hundreds of emails promising a trip to Bali in my inbox. Nataly is a web developer from Sevastopol, Ukraine with a passion for web design, email design, and IT writing. There is always a final word in such contests that should show your appreciation to all the contestants and serve as a token of gratitude. 7. Email DesignNataly Birch April 06, 2021 16 minutes READ. 3 steps to get started. VOID WHERE PROHIBITED BY LAW. Bliss: Holiday Shopping Has Never Been So Easy. Get the scoop on Black Friday. Sumo's best email subject lines. The longer the giveaway, the more similar emails you can send, the more chances you have to fulfill your marketing mission. } Enter before [deadline] for your chance to win this incredible prize. It Should Be Personalized. Choose a Desirable Prize. Make better decisions with analytics, benchmarking, guidance and more. One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known. However, this doesnt just happen unless youve done a few things right. Did you achieve your goals? west elm: VERY MERRY CHRISTMAS SALE Up to 60% off select styles. 5. Take a look at this email the company sends with the compelling subject line Special Announcement: Win Your Order Is BACK: At first glance, the companys offer resembles Proses giveaway: place an order today and join the sweepstakes. Quick Tips To Write subject lines to Attract more Participant. 2 weeks til Christmas! Second, the announcement of the contest is skillfully highlighted. . Use action language. After interviewing 4,409 founders, heres my biggest takeaway: Building a business is simple, but its not easy. After all, email is a professional tool, and the subject line should reflect that. To unlock the potential of giveaway emails, first and foremost, you need to get through the crowded inbox and compel the contact to open the newsletter. You can go two ways to ensure that everything was fair and square. "Summer's in the Bag ". Is not it impressive? Think through emojis. Second, there is a countdown that stresses out the sense of urgency and makes subscribers act promptly. Here is the information I promised you. Its hard to disagree with this statement. Youve been selected for our [prize] giveaway, Its time to treat yourself enter our giveaway for [prize], Only a few days left to enter our [prize] giveaway, Last chance to enter for a chance to win [prize], Upgrade your [product/service] with our giveaway, Enter to win [prize] and enjoy [benefit], Enter to win and experience the [benefit], One lucky winner will take home [prize], Win a [prize] and elevate your [product/service], Enter for a chance to win [prize] and elevate your lifestyle, Celebrate with us and enter to win [prize], Enter our giveaway for a chance to win [prize] and get [extra benefit], Be the envy of your friends with our [prize] giveaway, Enter to win the ultimate [prize] package, Limited spots available: Enter to win [prize], Dont miss out on the chance to win [prize], Enter for a chance to win the ultimate [prize] experience, Enter our giveaway for a chance to win [prize] and live your best life, Enter for a chance to win a [prize] and make your [product/service] dreams come true, Enter our giveaway for a chance to win the ultimate [prize] upgrade, Enter our giveaway for a chance to win!. "Inviting You To An Event". On top of that, since you need to extend this market, you should choose the prize that appeals to newcomers. Related: 103+ Creative Business Email Subject Line Examples. Where would you love to ring in the holidays this year? Avoid making any false promises. Third, the team uses the inverted pyramid principle. Crate & Barrel: Get ready to holidazzle. Did this strategy bring the best outcome? Discover these influencer favourites, Susan G. Komen: Holiday gift deadline is tomorrow. You dont need to sign up or place an order for entry either. 3 Subject Line Example #3: The Introspective Subject Line. As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign. Everlane: Gifts The Wont Blow Your Budget, Doll up your fur babies for the holidays with our pet grooming services, Thank you! According to an analysis of 12 million outreach emails by Backlinko, only 8.5% of all outreach emails get a response. The announcement of the contest is right on the top. 13. Although it is dated 2017, there are still four major takeaways we can all learn from it. They should be clear and transparent. When shes not busy creating content for Drip, she can be found trying to crack the Danish language and watching Back to the Future for the hundredth time. Based on the stats, 69% of people will report an email as spam based on the subject line alone. You should have a strategy for winning over those who did not have luck. Images are the first focus of the brain. For example, you can send a notification that the contest is about to end. Are you feeling lucky? Emergency Essentials: Black Friday Sale! While Proses email aims to nudge on-the-fence prospects to buy, LOccitane takes this strategy one step further with its giveaway. Third, the instructions are short and sweet. These organic status updates help keep the contestants informed, increase engagement and maintain interest. Macys: Extra 20% off? 3. Example #2: Pitch: + the actual headline of your story. Here are our next steps. Use it to target people who haven't yet participated in the giveaway, as well as those who have, reminding them they still have time to increase their chances of earning rewards. So how can you write effective giveaway email subject lines? It has to be intriguing and keep people wondering if they have won or not. "Collaboration Opportunity". Everything is fair and square. Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. Plan a giveaway or a back to school contest to connect with current customers and reengage irregulars and lost shoppers. In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you. About 75% of Millennials would buy from your company again if they receive a free giveaway. Almost screaming at contacts, it stresses a sense of urgency and FOMO. It is here where giveaway emails join the game, creating a window of opportunity. For instance, you may choose to try to get people's attention by being informative. Follow these necessary steps. I hope you found this blog helpful in terms of learning how to create better giveaway email subject lines. There are two pitfalls of running giveaway email campaigns. Keep in constant communication with the entrants. The only thing better than our products is winning them! Treat it as a proof ofconcept. A New Year's Surprise Inside. , Copyright 2010-2023. Adidas. Notify about exclusions and exceptional circumstances. Avoid them at all costs! 3,2,1Happy New Year! Happy Valentine's Day. Back to School giveaway email. 2. The visual display of prizes occupies the central part making everything about them. Winners will likely return to Vinomofos store, spend their credit, if not more on its products again. Therefore, after getting onboard a new contact, it is time to pull all the stops to turn him or her into a brand ambassador. Cupid's Calling. Propel revenue growth while spending less time designing and managing emails. Stress-free holiday grocery shopping! Open now to get em by Christmas. Giveaway winners announced!" . Theres no hidden product placement or mention of any offers. Backcountry.com: For the Person that Has Everything. Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. Indulge in the joys of personalized holiday shopping, Food & Wine: 15 Thanksgiving Drinks to Start on While Cooking, Price Freeze Black Friday Deals Back, Be Santa Claus for your favorite paws with these pet treats, Too Faced: Youre Welcome for the Best Christmas Gift Ever, Joss & Main: Jingle Belles: Gifts for her, best-selling bedding & more on sale today. However, when well done, they can be much more than just notifiers. ^ Yes, we asked thousands of founders these questions. Based on data points from our 4,409 case studies, you'll find the 201 most effective ways that founders are growing their business right now. 69%. Papa Murphys: Dont Get Your Tinsel in a TangleLet Us Help with Dinner! The subject line is a first impression. Wool and the Gang: TODAY Last Chance For Xmas Delivery! It produces quite an impression that certainly increases motivation. Most interestingly, when you click one of the photos, a modal pops up featuring a link to the product used in the photo: Visitors can easily click through and buy the products that catch their attention. Give your readers a reason to click. Use the inverted pyramid principle to accentuate the offer and call-to-action. Industries, markets, and trends - youll get access to the worlds biggest, living, breathing database of 8,602 business ideas, side projects, and products to sell. Subscribe & get entered automatically, WIN a [prize] just by liking this post!, TAG a friend who would love this [prize]! Be specific, not vague; let readers know what they're going to read about. Fill in personal information like email address, name, gender, etc., to join the giveaway right away. Email subject lines for networking. It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. "Limited-time offer: free gift with your order.". Just because it's summertime, that doesn't mean that your subscribers' inboxes are completely deserted. To make it more impressive, support it with a preview image. However, still, all the key moments should be displayed in the newsletter. A perfect tool to create Bootstrap website. You can also be straightforward about the giveaway! Follow up with participants. As we have already said, segmentation is vital for various email campaigns. Unlike the subject line helper, which uses data from emails sent by all Mailchimp users, A/B and Multivariate tests can tell you what your specific contacts like best. Created by Idealwrite.com. Save my name, email, and website in this browser for the next time I comment. Telling your subscriber what is inside helps with open and clicks. 20 Inspiring Small Business Ideas Earning At Le 52 Low Cost Business Ideas [Cheap Startups 2023]. First of all, Vinomofo gives you more than one chance to win a prize. Secondly, Vinomofos prize is an attractive $1,000 store credit. Our Christmas Shop is Open. The latter, by the way, has a powerful phrase, Enter to Win.. If you can offer that for free or at a discount, they are more likely to open your email. Claim your prize now, Youre the winner of our [prize] giveaway, Youre the lucky winner of our [prize] giveaway, Youve won a [prize] in our competition, Congratulations on winning our [prize] contest, Youre the winner of our [prize] sweepstakes, Youre the winner of our [prize] lottery, Congratulations on winning our [prize] promotion, Congratulations on winning our [prize] incentive, Youre the winner of our [prize] reward, Youve won a [prize] in our bonus round, Congratulations on winning our [prize] jackpot, Youre the winner of our [prize] bonus prize, Congratulations on winning our [prize] special offer, Youre the winner of our [prize] exclusive giveaway. It should cheer everyone up. Charlotte Tilburys Loyalty Quiz Email. An easy way to tie your email to summer is to promote a seasonal sale. Each day has brought something unique into the subscribers inboxes. 8 min read. You may need a mailing address to send them the prize, or an email address just for any future practical communication. Nevertheless, it has everything subscribers may need to fall for this contest. Subject line for your giveaway email. 4 Subject Line Example #4: The Controversial Subject Line. This is no ordinary giveaway; its for loyalty members, and it comes at a price. An Epic Person Deserves An Epic Giveaway! Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line: Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. Promote a summer sale. Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. One Kings Lane: Post-Christmas grab bag: pick a present for yourself, Box these deals like you mean it! "Connecting With A Mutual Contact". For example, use. Hey [name], welcome to [business]! And we are asking more every day. By using the examples and formulas we provided, you should be able to start creating subject lines that will get more people to open your emails and enter your giveaways. Bestseller Product Set: Choosing your best sellers, you can create a product kit or set, using the momentum of your product popularity to promote your giveaway. Help your business stand out with these unique New Year's email subject lines: 3,2,1Savings Unlocked! 22. It is a bad practice for websites, and it is certainly not good for emails. Here are 75 subject line ideas to help improve your open rates. If you want to win exclusive gifts from the brand, you need to test your knowledge of the brand. If you don't have a great prize, people won't put in the effort to enter your giveaway. Though do not set big expectations; do not overpromise. By participating in the Contest, Contestants agree to release and hold harmless BlenderBottle and each of its respective affiliates, sales representatives, distributors, licensees, agents, advertising and Contest agencies, and all directors, trustees, officers and employees of any of the foregoing entities (collectively, the "Released Parties . 2. First, stay away from anything excessive. Finish Line: Black Friday Doorbusters END TODAY. As the nameplate implies, this type of giveaway email should have a celebratory atmosphere. They are great tools for growing subscription lists as well. Again, everything is on the surface. Just Give: Gifts that do goodand feel good, Doug Smith Subaru: Share the Love with your Community. LOccitane: Holiday Gift Guide To Natures Wildest Gifts, Bass Pro Shops: Final Hours! Here are a few quick tips to write teaser email subject lines: Make sure that the subject line is a question. Wanna see 52 business ideas you can start with less than $1,000? Along with a prize, instructions are increasingly vital since your subscribers should know the rules of the game. Check out our gift ideas to get started. Otherwise, youll just be wasting your time and yours recipients time. Image of the prize. So, it pays to spend a little more time . They send this email at the peak of staying-at-home months with the subject line hard times call for easy giveaways: In it, Recess explains why its running the giveaway and how it could help you look and feel better during these times. Here are a few Valentine's Day email subject lines with emojis for inspiration. Giveaways bring people who are initially interested in a freebie, not a brand. It commands attention, increases engagement with the brand, and onboards a load of subscribers. They say don't judge an email by its subject line, but let's be honest: We're always keeping an eye out for the best of the best. So, how to use a giveaway email to grow your subscription list the right way. Pureleverage.com: Your $1.00 Cyber Monday sale!! "Thanks for making a difference!". Since this time of the year gives the most exposure. Best Giving Tuesday Email Subject Lines. 1. 5. Free Samples! When done right, an. This can be turned into an instrument of increasing engagement, drumming up interest, and compelling contacts to act quickly.